- Quality: this segment says : "The consumer is the boss". So, dear Reader, use your consumer power to tell Mars who is the boss and that you do not want your love of chocolate to hold other human beings to ransom.
- Responsibility: Mars said it recruits ethical people. Challenge them to put their ethics on show in relation to child labour and child slavery.
- Mutuality: Mars says its "actions should never be at the expense, economic or otherwise, of others with whom we work". Now Miss Eagle understands that the child slaves are not direct employees of Mars but they are stakeholders in the industry nonetheless. Without companies such as Mars there might not be a cocoa industry to be exploitative. So Mars needs to put its actions in the ethical framework of how do we expect all children to live and enjoy life.
- Efficiency: Here Mars talks about its pursuit of "the least possible cost". To the child slaves there is a very high cost - loss of childhood development, loss of education. The least possible financial cost should not require the exploitation of sentient beings or the despoliation of the planet.
- Freedom: Mars claims for itself "We need freedom to shape our future: we need profit to remain free." Well, guess what! So do African children. Enslavement - even if it is the only hope for survival in an environment of despairing poverty - does not provide freedom and does not bring any profit to the people so that they can remain free of exploitative practices. The Christian adage of doing unto others as you would have done unto you needs to be extended by Mars to the poverty stricken people caught up in the cocoa economy to provide luxury goods for those with great economic freedom.
And then there is the industry body to contact, too:
Confectionery Manufacturers of Australasia,PO Box 1307 (Level 2, 689 Burke Rd),Camberwell VIC 3124
Email Confectionery Manufacturers of Australasia (CMA) at firstname.lastname@example.org
When you have completed this task, dear Reader, you might like to keep Miss Eagle informed.